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Natural Awakenings Indianapolis

Green B.E.A.N Delivery: organic produce delivered to your door!

Mar 01, 2011 12:30AM ● By Phebe (Karen) Beiser

John Freeland

The B.E.A.N. acronym--Biodynamic, Education, Agriculture, Nutrition--serves as the cornerstone of Green B.E.A.N. Delivery's philosophy. Founded in Indianapolis in 2007 by Matt Ewer, Green B.E.A.N. was formerly Farm Fresh Delivery. John Freeland and Matt remained good friends after attending college together. When Matt started the company in Indianapolis, John saw a need and desire for this type of service in Cincinnati; in early 2009, the company expanded.

 

 “We do about 2,000 deliveries/week in Indianapolis and 1,000/week in Cincinnati and just expanded in Dayton and Columbus, Ohio. We let the customers and food guide us in our decisions. Our goal is to be a strong family owned and operated Midwest network of farmers and artisans. Green B.E.A.N. Delivery's goal is to build that network in a sustainable manner so we can offer a convenient, affordable, and accessible avenue to local, unique and healthy food. We're trying to make it easy to support small family farms and eat healthy overall …. If you don't feel like you have time to get to the store for fresh produce, you're not going to do it. So we put it on your doorstep.” 

Green B.E.A.N. Delivery gets testimonials about how life changing its products can be. “One diabetic improved dramatically from eating fruits and vegetables. Nothing changed except his weekly consumption of produce. He and his wife bought a vegetable steamer and cranked organic food into their diets!” 

“People want to know where their food is coming from. We work really hard on highlighting who the farmers are and foster the success of these small farms. You obviously can't get that going into a conventional grocery store. Richard at Carriage House Farm is planting five acres of potatoes just for us when last year it was just one or two. Billy Dean from Dean Family Farms started to raise chickens for us. We bought 50# which would last 3-4 weeks and now he's selling 75# a week.” 

In the winter, Green B.E.A.N. Delivery sources U.S. farmers [so food doesn't] touch as many hands before it gets to them—making produce 5-7 days fresher than a grocery store. Ordering and paying is done online. There's no long term commitment so there's no risk. When a customer goes on vacation, s/he just alerts Green Bean Delivery to hold the delivery.

“We're building a new sustainable food system” John continues. “There are food deserts out there - that's what we've coined it - people who don't have whole foods in their back yard. In order to get them, they either have to travel a long distance or pay a premium. Because of the volume of customers and deliveries, we're able to leverage that when we're purchasing produce and pass that value on. In our first 3 years, we donated over 100,000 lbs. of food to local food banks such as the Cincinnati Free Store Foodbank and the Indianapolis Gleaners Food Bank. 

“We've had cross comparisons done – where they take all the contents of our bin and go to various grocery stores. Every time we're either equal or less expensive. That's a direct testimonial of the value we can build. When you're with Green B.E.A.N. it's like you have your own personal market manager because we're out scouting where the best value is in seasonal produce. 

“I've heard from customers (myself included) that the monthly grocery bill is not nearly what it used to be because you're not running out to Kroger to get the lettuce for the salad--passing all the temptations on the way and throwing an extra $50 of junk on the grocery cart!”

To find out more about Green B.E.A.N. Delivery, go to GreenBeanDelivery.com and select Indiana or Ohio.

 

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