Unification: A Sign of the Times
In the aftermath of the collapse of the concert stage at the Indiana State Fair on August 13, 2011, the world witnessed both a tragedy and an instantaneous call to action. Video taken during the stage’s collapse showed how hundreds of concert goers instantly reacted with compassion and rushed to lift the stage, saving the lives of many fellow attendees in the process.
These acts were not lost on the folks at Planet Soul Inc., where the mission is to unify the world through kindness, respect and service rooted in the belief that “We ARE ONE.” T-shirts, caps, wristbands and other items—many of which bear the word UNIFY—are sold through the company’s website. A portion of the proceeds from product sales goes to a charitable organization each quarter. For example, this year’s “pay it forward” contributions have been sent to such groups as Susan G. Komen for the Cure and the Red Cross in Japan.
“Many accounts of the Indiana State Fair tragedy have highlighted the fact that people at the scene instinctively moved towards those in need of help rather than run in an opposite direction to secure their own safety,” says Planet Soul’s Rhonda Wundrum. “This impulse is truly remarkable. We believe it speaks to the core of our mission. We also believe it speaks to the heart and spirit of a planet destined to UNIFY for the greater good.”