Acting Locally, Thinking Globally at Planet Soul: Unification!
At Planet Soul, says founder Rhonda Wundrum, “Our mission is at the forefront of our business.” The mission of the Indianapolis-based company is “to unify the world through kindness, respect and service—all rooted in the belief that we are one.”
Indeed, Planet Soul’s products (wristbands, pendants, cuffs, hats, tops and other items) remind their wearers of that mission. Most of the items bear the words WE ARE ONE or UNIFY in attractive, graphic designs. Wundrum says that the company’s biggest sellers are UNIFY cuffs, which are priced at $30 online and $25 at Planet Soul events such as fairs and festivals in Central Indiana and throughout the Midwest.
“We want to see unification throughout the world. It doesn’t take a monumental effort or a lot of money,” Wundrum points out. “If you give somebody a smile on the street, that can change their day. If you’re just courteous and lead with kindness it really can change the lives of others.”