Indianapolis Fruit’s The Produce Mom: honored as a Woman of Influence
Lori Taylor, author of The Produce Mom™, was recently recognized by the National Center of Excellence in Women’s Health as a Woman of Influence. The award is reserved for community leaders that serve as a resource for under-served women, and provide a platform for both community and professional healthcare education forums.
The Produce Mom encourages women to make healthy choices for their familiesx and for themselves. The brand’s retail program, The Produce Mom Picks, empowers grocery shoppers to identify items which meet The Produce Mom’s criteria of being delicious, nutritious, convenient and affordable. Furthermore, its website provides information on selecting and preparing fresh fruits and vegetables.
Launched last January, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company. The blog is authored by marketing manager Lori Taylor, who has seven years of experience with Indy Fruit and is also a wife and mother of two. It’s based on her professional and personal life and is a source of industry knowledge that offers a candid, relevant tone. Taylor has partnered with some of the produce industry’s top labels for international marketing campaigns. The Produce Mom has also been recognized as a Walt Disney Kids Concern, Indiana Female Focus, and a community partner for the Indianapolis Public Schools’ Foodservice Division.