Family of Franchises is Thriving: with Natural Awakenings
Natural Awakenings Publishing Corp. (NAPC) recently welcomed a large group of new publishers that completed an October training program at corporate headquarters in Naples, Florida. The NAPC training staff spent several days with the entrepreneurs now launching new Natural Awakenings territories or taking over the production of existing magazines in locales across the nation. New markets include Syracuse, New York; Cincinnati and Columbus, Ohio; Baltimore, Maryland; and Hudson County, New Jersey. Existing franchises with new publishers at the helm include San Antonio, Texas; Bergen County and Somerset, New Jersey; Roanoke, Virginia; Santa Fe, New Mexico; and Long Island, New York.
Company CEO Sharon Bruckman launched the first edition of Natural Awakenings in 1994 and began franchising it in 1999. The company currently publishes more than 80 Natural Awakenings magazines throughout the United States and in Puerto Rico, with 1.5 million monthly print copies and a collective readership exceeding 3 million.
“Interest in naturally healthy living that’s good for people and the planet is now influencing mainstream America, thanks in part to our active and growing readership,” says Bruckman. “Our dedicated family of publishers, supported by loyal advertisers, makes it possible for everyone to know they have healthy-life choices available to them.”